Da Vinci Experience
The Show
Da Vinci Experience Returns to the Cattedrale dell’Immagine — From June 9 2025 to October 5 2025 in Florence, Italy.
Step into the world of Leonardo da Vinci with Da Vinci Experience, the immersive exhibition that brings the life and genius of the Tuscan master to life through spectacular visuals and sound.
This one-of-a-kind immersive show is dedicated to Leonardo as an artist, scientist, engineer, and anatomist — a visionary whose work forever changed the course of history. Discover the many faces of da Vinci in a captivating sensory journey.
The exhibition features a 35-minute immersive video experience divided into six thematic sections: Biography, Color, Painting, Engineering & Anatomy, Water, and Air. It begins with a chronological overview of Leonardo’s life, then unfolds into a series of visually striking generative video sequences that explore the vast universe of his ideas and inventions.
Da Vinci VR Experience
With Da Vinci VR Experience you will be able to interact with Leonardo’s greatest engineering inventions. Thanks to an app specifically developed for Da Vinci Experience, the concept of immersivity opens up to new standards of possibility. By simply wearing the devices, you will be offered the opportunity to enter the engineering works of the most visionary Renaissance thinker.
You will be able to experience those great projects that the genius form Vinci never got to see in real life: going into battle controlling an armoured vehicle, experiencing human flight thanks to the aerial screw, and navigating a river in a paddleboat.
Le macchine di Leonardo
The models of Leonardo’s machines – both life-size and scale models – are meticulously reproduced following the original designs of Leonardo da Vinci.
Scribble2Art
The first intervention introduces Scribble2Art, a platform already adopted by museums and institutions across Europe, which allows visitors to engage creatively with art by drawing. In this special edition, inspired by Leonardo’s visionary work, guests will be invited to sketch simple shapes and ideas using a digital interface. A dedicated AI pipeline will then transform those sketches into mechanical inventions in the style of Leonardo da Vinci—bringing the visitor’s imagination to life through the lens of Renaissance genius.
Scribble2Art is more than a creative tool: it is a bridge between audience and heritage, between spontaneous expression and historical legacy. It invites everyone, regardless of age or background, to participate actively in the exhibition by becoming co-creators of a fictional but plausible Leonardo-inspired world.
Technology and culture, without barriers
Through these two interventions, the Leonardo da Vinci exhibition becomes more than a tribute—it becomes an experiential lab where the languages of the present meet the vision of the past.
Stride and Crossmedia Group share a belief: that technology, when used properly, should disappear—letting the experience, the wonder, and the cultural connection take center stage.
This exhibition is an invitation to rediscover Leonardo not only as a genius of the past, but as a timeless source of inspiration for what’s to come.
Gallery
Leonardo Da Vinci
(Anchiano, 15 April 1452 – Amboise, 2 May 1519)
Recognised as the greatest mind of Renaissance, Leonardo was a painter, sculptor, drawer, architect, philosopher, poet, mathematician, anatomist, botanist, musician, civil and military engineer, urbanist, and scientist. Firstborn out of wedlock of notary Ser Piero di Vinci, he received quite a disorganized and irregular education from his grandfather and paternal uncle. He learnt how to write with his left hand and backwards, mirroring normal writing. In Vasari’s opinion, young Leonardo, as a student, “started many things […] and then dropped them” while he grew more and more interested in drawing. He was thus pushed towards an artistic career, and he became an apprentice at Andrea del Verrocchio’s studio in Florence. This changed his life. Other Verrocchio’s apprentices were Sandro Botticelli, Perugino, Domenico Ghirlandaio and Lorenzo di Credi. The studio was where he learnt many different artistic subjects: painting, the various sculpture techniques (stone, lost wax casting and woodcarving), and even the so-called minor arts. This paved the road that Leonardo would follow during his whole life. Sure enough, many more activities followed painting. For Leonardo, painting was like science, and it represented more truthfully the works of nature. Studying these works of nature was what stirred every single one of Leonardo’s movements. His curiosity about the laws of nature pushed him to depict in detail the flowers on the lawn of his Annunciation (1472-1475), developing a new perspectival technique, the so-called “aerial perspective”, that involved atmospheric phenomena. The same curiosity pushed him to analyse the dynamics of flying animals, animating his Codex on the Flight of Birds (1505-1506), or to dissect human bodies in order to study their anatomy and the fluid dynamics. But Leonardo’s genius soon started standing out and many fought for it: the duke of Milan wanted him in his city, asking him to invent new weapons for his military campaigns; the gonfalonier Pier Soderini wanted him to illustrate the most imposing chamber of Palazzo Vecchio in Florence; cardinal Giuliano de’ Medici offered him a pension for him to conduct his research projects in Rome; in 1517 the King of France invited him to be part of his court where he was able to work undisturbed.
At the centre of the attention of the powerful people of the time, Leonardo travelled around Europe and, by offering his services, he gained the necessary financing to research freely. To this day, we know less than twenty original paintings by Leonardo, but we have 23 original codes, with more than 3311 authentic pages.























